Strategic Human Resource Practices Essay Example | Topics and Well Written Essays - 2250 words

Strategic Human Resource Practices - Essay Example The company encourages team working, building trust, sharing knowledge and expertise to achieve optimal employee satisfaction (Bowman 2012). Tesco is regarded as a market leader in the retail sector and it has acquired this by conducting little deeds that really mean a lot to customers and employees. Tesco also believes in treating its employees with respect and providing equal opportunity to all. The company’s core beliefs revolve around the concepts of the significance of its people which help the company to create value for the customers and earning loyalty for a long time (Bowman 2012). 2.0 SHRM Practice 1 : HR Planning Human Resource planning is one of the highly important and potent practices an organization adopts. If the employees of an organization are not good enough to carry out objectives, there will be no chance for the organization to succeed or flourish. Recruiting talented people for the right jobs is the core concept of HR planning. It is a unique approach tow ards employment management which seeks to achieve competitive advantage through the strategic use of highly dedicated and talented workforce, using a range of cultural, organizational and personnel procedures. It also refers to the strategic perspective in managing people and regarding people precious assets rather than only a variable cost (Brook 2013, pp. 10 - 15). Human Resource planning is crucial for any business in a number of ways. It provides quality workforce, cut down labor costs, provides opportunities to raise the skills of employees, boost motivation, and ensures health safety (Collings 2013, p. 227–328). Human Resource planning makes certain that the workforce is motivated to present constant and smooth functions of an organization. This means, human resource... Strategic Human resource Management (SHRM) has expanded significantly in managing important resources. Nowadays, SHRM has become more crucial for service organizations, like Tesco. The Strategic Human Resource Management is the earnest solution of the human resource board and policy matters so as to boost the effectiveness of an organization. Business strategy for service or retail organizations like Tesco has to understand a range of stakeholders’ interest and appease these within a framework of strategy agreeable to them all. SHRM is thus an important element of a broader reticulation of business administration and strategy. SHRM will enhance the productivity and success of Tesco through continuous and stable progress it would undergo within next five years. In a nutshell, it is vital that SHRM practices are core elements in proceeding proper procedures intact to ascertain that the Tesco’s long term goals are met.

Admissions Essay Essay Example for Free

Admissions Essay Essay Even since high school, I feel that I may have grown used to thinking that I will become a successful nurse someday. I envision myself, being like my two elder sisters who are nurses, being one of the best in this line of work. However, I do not regard this profession as a mere line of work. It is not a mere responsibility foster and nurture people, even unfamiliar ones. I honestly believe that there is a thin line between harboring life, and putting it in disrepair. I acquired my zeal for nursing since I was still in early high school. My two elder sisters, as mentioned, are also nurses. Sometimes being able to see them work, most of the time seeing them looking after patients’ health, as if it was their own, observing them obtain the satisfaction from helping other people†¦these are just some of the reasons that make me admire the people in that field of work. Moreover, my life experiences thrust me to practice Nursing and really put my life into it someday. My younger brother, who is indeed very dear to me, almost died when he was 8 months old. As what I was capable of understanding at that time, his temperature reached 107. See more: Satirical elements in the adventure of Huckleberry Finn essay 5 degrees, triggered by an ear and throat infection, which almost took his life. Throughout his illness, he was not able to do a lot of daily activities without someone to assist him. So, as his sister, I was there to look after him. I was there to nurse him, to assist in his needs, and make sure he was doing fine, at least that was what I can do. It is not that I am singing my own praises. It is just that, somehow, I feel that without someone to help or assist a sick person, he may not have been able to overcome such an illness. I am pleased and fulfilled to say I have taken care of my brother and helped him get through his ailment. I may have served as a support system for him, as well as my own family, in making things better, making him better, and keeping that thin line between life and death from becoming thinner for my dear brother. Sometimes when I look back to this experience, I tend to tell myself how possible I would have lost to death someone who is very close to me. I knew I did something for him, for him to get better. And somehow, that made me feel fulfilled. Thus, that gave me the inspiration to really push through a career in the future, such as Nursing. Inspired by my two elder sisters, enthused by my younger brother, I said to myself, I want to become a Nurse someday. Pursuing this field of interest is not just for and as my college course, but as a lifetime craft and vocation. It is not a mere money-earning job for me. Rather, as what I see from my siblings, I picture it as a self-fulfilling, people-caring job. I have lived my whole life in the small town of ____________. And in this small town, within the twenty years of my life, I have also been exposed to doing community work. I do volunteer works once a month at the nursery in my church at ______________. There, I teach three and four-year old children. Throughout doing this, I developed in myself the love for little children. That is why, when I become a nurse someday, I would really want to experience working specifically in relation to Pediatrics. Taking care of babies and innocent children feels like serving the satisfaction of being well appreciated. As far as what I have experienced, when children are well taken care of by adults, they give them high regards for making them feel well, especially when they are sick. Still, even if other soon-to-be nurses think that pursuing this career is a fast way to earn money by either staying in this country or going abroad, I still would prefer working at my little town where I grew up. When I finish my college degree as a Nurse, I would want to start working where I developed by passion for taking care of other people. It is because ___(Name of town)__ is where I will owe my success, hopefully. Besides, I also believe it is always a good deed to start helping your family and neighbors first, before you get on with the big world. At least, it would be a very good and fulfilling experience if I would be able to help my small town, in my small ways, at the start of my career. Since I am going to college soon, hopefully being able to pursue Nursing in ____Name of University___, I would be able to fully enhance and invigorate my passion for taking care of other people, and particularly their health. Because of my life experiences, especially with regards to my brother, I realized how important life is. And people need people who will take care of them when they are sick, people who scientifically know about health and who emotionally values life. And I believe I possess the qualities that it takes to become one good and successful nurse. One day, I told myself, I will be like my sisters. Dressed in clean white uniforms, taking care of my kin. As far as I know, nurses are indeed in demand here in the United States and in other continents like Europe. But I would prefer to stay here and serve my family and the rural town where I grew up. By the time I graduate, the need for nurses may have probably risen and I will be there to practice my profession, nurture and take care of people and live up to the care I have done for my brother and the inspiration I got from my sisters. And pursuing this as my college degree would be a step closer to my dream.

The Moral Decline Essay -- pornography, morality, economy, family, divo

Is our society in a state of moral decline? To answer this question we have to define the word â€Å"moral† first. In Merriam-Webster dictionary the definition of the word moral is â€Å"Concerning or relating to what is right and wrong in human behavior.† From this definition we can understand that a moral decline is a decline in knowing the different between right or wrong. In another word our moral is like a guide for every choice we make in our life. Therefore anything could affect our moral reasoning would affect our life. So is our society is a state of a moral decline? I think yes our society in a state of a moral decline because of the raise of pornography, the increasing divorce rate, and the economy. First of all, the rise of pornography is one of the reasons that our society is in a state of moral decline. According to the IFR, a new pornographic video is created in the United States every 39 minute. Pornography rapes people from their identity and deliver them as a body part. For example, looking to the women as a sex object. â€Å" A 2009 study at Princeton that used MRI scans to document how pornography encourages men to perceive women â€Å"more as objects than as humans.†(Desmond) This will cause a sexually aggressive behavior toward women because a sex object is they only thing that the man see the women as. On the other hand we don’t see any objecting to the male in the pornographic industry because they are not cheap enough. This double stander will address a male are superiors, which will affect our equal society. Pornography is sending massage to the women that your body is what you are. An example of that are the magazine covers of nude women in a perfect shape. When a 17 year old over weight girl looks at that picture, firs... ... K. Crowder and J. Teachman. 2004. â€Å"Do Residential Conditions Explain the Relationship Between Living Arrangements and Adolescent Behavior?† Journal of Marriage and Family 66:721-738. Manning J., Senate Testimony 2004, referencing: Dedmon, J."Is the Internet bad for your marriage? Online affairs, pornographic sites playing greater role in divorces." CDC/NCHS National Vital Statistics System. http://www.cdc.gov/nchs/nvss/marriage_divorce_tables.htm Kelly, J. B. and Emery, R. E. (2003), Children's Adjustment Following Divorce: Risk and Resilience Perspectives. Family Relations, 52: 352–362. doi: 10.1111/j.1741-3729.2003.00352.x E. Mark Cummings, a professor of psychology at the University of Notre Dame in South Bend, Ind. With USA News June 15, 2012 http://health.usnews.com/health-news/news/articles/2012/06/15/parents-fighting-may-have-long-lasting-effect-on-kids

Ted Bundy & terror

Ted Bundy was a terror for girls and women in 1970’s. He was a serial killer and a rapist who is believed to have ruthlessly murdered more than 20 girls from 1974-1979. Theodore Robert Cowell was born on November 24, 1946 to Eleanor Louise Cowell in a Vermont residential home for unwed mothers.His grandparents were introduced to him as his parents and his mother as his elder sister since she was unmarried. â€Å"Some, perhaps searching for some cause to Bundy's future actions, feel that Bundy's grandfather, Sam, may actually have fathered Ted out of an incestious relationship with Eleanor.The resulting confusion was the only known possbile truama in the young boy's life† (â€Å"Predator; Ted Bundy† BEGINNINGS). Eleanor married Johnnie Bundy on May 19, 1951 and Theodore Robert Cowell adopted Bundy as his last name. Bundy did not have any unpleasant experience in his childhood (â€Å"Predator; Ted Bundy† BEGINNINGS). By the time of his graduation Bundy had b ecome a stealer. He met his love Stephanie Brooks during his studies at the University of Washington. Even though love blossomed in their relationship it was not long that the couple broke off.â€Å"Bundy's lack of confidence and tendency toward manipulation had ruined the relationship† (â€Å"Predator; Ted Bundy† BEGINNINGS). Many of his victims are said to resemble Brooks who had a major impact on him. Bundy returned to his birthplace in 1969 and discovered the facts about his mother. He returned to the University of Washington. Another woman Liz Kendall entered his life and filled it with love. He had everything in his life by 1973- a degree in psychology, a loving partner and an impressive job with the Washington State Republican Party (â€Å"Predator; Ted Bundy† BEGINNINGS).Bundy became a brutal murderer by the end of 1973. He killed a number of girls in Washington. His first victim was 15 year old Kathy Devine. He abducted her on November 25, 1973 in a gre en pick-up and her body was recovered on December 6. Joni Lenz, his next victim, however was not killed though she suffered from brain damage and internal organ injuries. Lynda Ann Healy was abducted from her home on February 1, 1974 and never seen again. His next victims were Donna Manson, Susan Rancourt, Kathy Parks, Brenda Ball, Georgean Hawkins, Brenda Baker.All girls aged 15-19 years and Bundy followed a similar course of events in killing them- abduction and killing. Bundy carried on his inhuman routine and killed Janice Ott and Denise Naslund on July 14 at Lake Sammamish State Park. This time police could figure out a sketch and name Ted (though suspected to be unreal at first) of the criminal with the help of the people around (â€Å"Predator; Ted Bundy† SERIAL KILLER IN WASHINGTON). Bundy went to Utah after killing about 11 young girls in Washington. He carried on his fury in Utah and claimed his first victim 16 year old Nancy Wilcox on October 2, 1974.Bundy raped, h it and murdered Melissa Smith and Laurie Aimee both 17 year old teenagers later in the month. He then tried to kidnap Carol DeRonch but she was lucky to escape. He was however successful in abducting another girl, Debbie Kent, later in the day who was not lucky like DeRonch. His next victims were Caryn Campbell, Julie Cunningham, Denise Oliverson, Melanie Cooley, Lynette Culver, Susan Curtis, Shelley Robertson, Nancy Baird and Debbie Smith. Most of the girls’ bodies were not recovered and those recovered were mostly nude and severely injured (â€Å"Predator; Ted Bundy† BUNDY GOES TO UTAH).Bob Haywood, Utah Highway Patrol Officer, suspected a VW in Granger, Utah and tried to have a look into it. The driver drove the vehicle away but was caught soon by Haywood. Driver was identified as Ted Bundy and officer found several doubtful things in his car like burglary tools, a mask made of panty hose, an icepick, and handcuffs. Bundy had come under police scanner and they tried to figure out his link with the abduction of DeRonch. DeRonch could not identify Bundy but a teacher at school from where Kent disappeared identified him. He was held in relation to DeRonch attack.Deronch later identified him and he was sent to jail for 1-15 years. He was then tried for the murder of Caryn Campbell. Police found her hair in Bundy’s VW. Bundy was defending himself in the case and while on the visit to the courthouse law library on June 7, 1977 escaped jumping from a two storey window. He was arrested again after 6 days of freedom. â€Å"On December 30, 1977, he hacked his way through an old welded light fixture in his cell ceiling and crawled through to a deputies living quarters, put on some civilian clothes and walked out.He made his way to Vail, Colorado, took a bus to Denver, and boarded a plane to Chicago. † He finally fled to Florida (â€Å"Predator; Ted Bundy† ARREST†¦ AND ESCAPE). Bundy could not resist his killer temptation for lon g and attacked 4 girls on the night of January 14, 1978- Lisa Levy, Margaret Bowman, Karen Chandler, and Kathy Kleiner. Two of them were killed and other two survived. He also claimed the life of Cheryl Thomas the same night. All of the girls were ruthlessly beaten, raped and strangled. He abducted and killed another girl Kimberly Ann Leach on February 9 Feb 2008.He stole VW again to escape but was soon arrested after some struggle and attempted fleeing (â€Å"Predator; Ted Bundy† ON THE RUN IN FLORIDA). Bundy was tried for the murders in Florida and convicted on July 23. â€Å"the bite marks on Levy's buttock and Nita Neary's eyewitness identification were too much to be overcome. Five days late the penalty phase began. Character witnesses were called by both sides including Mary Louise Bundy for the defense† (â€Å"Predator; Ted Bundy† LAST DAYS). On July 31 the verdict of death sentence came Bundy’s way.The state of Florida tried Bundy for Leachâ€℠¢s murder and he was again convicted and sentenced to death. Bundy married Carol Ann Boone in the court who later gave birth to his daughter in October 1982. Bundy never admitted defeat and tried till end to escape his death sentence. Bundy’s death sentence was executed on January 24, 1989. He was electrocuted and declared dead at 7:16 am (â€Å"Predator; Ted Bundy† LAST DAYS). Fig. 1 (â€Å"Predator; Ted Bundy† LAST DAYS). Works Cited â€Å"Predator; Ted Bundy. † tedbundy. 150m. com. 22 July, 2008

The Power of One Character Analysis

The close of the school year returns our hero to his beloved Nanny who listens to his tale of torture and who introduces the first flavor of Africa to the western reader; she summons the great Inkosi-Inkosikazi, a medicine man who will cure the boy of the â€Å"night water. † Nanny tells the boy's story with all the eloquence of the great storytellers while Inkosi-Inkosikazi and the others listen. Even our hero is in awe: â€Å"I can tell you one thing, I was mighty impressed that any person, most of all me, could go through such a harrowing experience. 6 All is set for the night; the chickens have been put through their magic, our hero has had his sweet potato, and it is time for him to meet Inkosi-Inkosikazi in his dreams. When this happens, our hero is shown a quiet place to which he can return in times of trouble. He does this later in the book when he feels a crisis. In the morning, the night water problem has been solved and Inkosi-Inkosikazi presents the boy with the s crawniest of the chickens. He is named Granpa Chook. This chapter is significant for several reasons. As an introduction to the bildungsroman style, our hero is situated in a time and a place.His early tribulations are addressed and he is given weapons to deal with them. His ability to think things over is revealed, and the chapter ends with one hurdle overcome and the boy set to begin another year at boarding school. This time, though, he has the magic of Inkosi-Inkosikazi and Granpa Chook, â€Å"the first living creature over which I had held power. † 7 He is learning that there are ways to cope with injustice. Just as he had decided to remain invisible, our hero learns that there is strength inside of him and that he can summon that strength when needed.He is able to find ways to survive the Judge and other oppressors. This gives hope to any reader who has felt himself the underdog. As the novel progresses, our hero's ability to rise to the surface despite how different he is to his companions tells the reader that we are all unique and that the power of each one can overcome daunting odds. The above material should serve as the basis for one class discussion. For each chapter, the teacher should examine what is essential to fuel the discussion. This next portion of the narrative will concentrate on the ransitional points in Peekay's development and the instances in which politics affect his life and environment. The remainder of the first section of Book 1, which will be evaluated through a written assessment (see Appendix C) takes Peekay on a journey to his new home in Barberton. Peekay finishes his time at boarding school where he learns to adapt to the Judge and his â€Å"storm troopers† by doing the Judge's homework in hopes that the older boy will graduate and be out of his life. The Judge has carved a crude swastika on his arm.He agrees to allow Pisskop and Granpa Chook live until he passes math and then says Hitler will surely deal wit h them and they will be dead meat. This plan is altered when Pisskop refuses to eat the turds the Judge forces into his hands and Granpa Chook defecates in the howling Judge's mouth. He and the storm troopers beat the bird to death, leaving our hero to bury and mourn his only companion. The school term ends, the Judge departs, and Mevrou, who, interestingly, also addresses our hero as Pisskop, prepares him for the journey to his new home by brusquely informing him that he will take the train alone.Free from the Judge, yet mourning the loss of Granpa Chook, they set out. When they meet Harry Crown, the Jew who sells them tackies, the man is appalled at the boy's name and suggests â€Å"Peekay† which our hero gratefully accepts. Thus far, Peekay has been loved by his Zulu nanny, despised by his Afrikaner schoolmates and subjected to the cruelties of budding Nazis, and treated kindly by a Jewish storekeeper. The next step involves Mevrou's emotionless parting from the boy when s he consigns him to the care of the railway.Then Peekay meets Hoppie Groenewald with whom he travels and who treats him as an individual and a friend. â€Å"Hoppie Groenewald was to prove to be a passing mentor who would set the next seventeen years of my life on an irrevocable course. He would do so in little more than a day and a night. † 8 He introduces Peekay to boxing and brings him to his match where the boy is put under the care of Big Hettie, an aging, overweight Irish women who literally kills herself with food. She is the subject of her own drama which unfolds in the following chapter. Peekay learns from Hoppie that he is a worthwhile person.He learns that there is a goal in each life and to reach that goal one must focus. The most important piece of information he learns, though, is that the power of one can conquer. The child's mind takes in this crucial information along with his heart's response to the genuine kindness of the first person who seems to care about him since Nanny. To his dismay, he awakens the morning after the fight to find a note from Hoppie who has left the train. It contains the advice, â€Å"first with the head, then with the heart,† 9 which Peekay follows in all his future endeavors.This section of Peekay's journey allows characters from several different backgrounds to make their impressions on the boy. The threat of Hitler is somewhat removed, but the marked inequality in the way different groups of people are treated unfolds. From Peekay's embarrassment at Hoppie Groenewald seeing his circumcised penis and fearing that he will despise him because he is English, to hearing the beautiful Indian lady with the diamond in her tooth referred to as a â€Å"coolie,† Peekay is constantly made aware that people in this society are unrelenting in their notion of social hierarchy.This baffles the boy who sees everyone as the same. But how did he become the egalitarian child who grew into the freedom fighter? His be ginnings show him with a bland and ineffectual mother who has a nervous breakdown and is essentially removed from his life. His nanny is the most important person in his small world. Granpa is kindly but vague. These conditions could account for the boy's acceptance of the blacks in his world, but how does it come about that he also accepts the other disdained groups? While he fears the Judge and his henchmen, he does not profess to despise all other Afrikaners.He takes to Harry Crown and is fascinated by the Indian woman. The key to this acceptance is in his nature as a person and his early experiences. At school he is made into the outcast. For no reason other than his heritage, the boy is punished, humiliated, and threatened with death. He is bewildered, not understanding why he has been singled out this way, yet he does not see his treatment as an injustice in the beginning. His reaction is to try to blend in and remain impervious to the tortures with which he lives.The result o f forcing this under the surface is that he becomes a bed wetter. The interesting point here is the cure; Nanny sets out to cure the boy in the only way she knows how. The acceptance into her culture without question or prejudice enlarges the boy's capacity to understand that all humans are part of the same whole. He communes with Inkosi-Inkosikazi in his dream and is linked to the older man's culture. This early understanding of the interconnection between all people is what allows the boy to incorporate anyone he meets into his world, his space, and his family.The people who do not fit well are individuals who have strayed from the whole, those such as the Judge and Lt. Borman. These people must be dealt with but they are not representative of their entire race and do not engender hatred from Peekay as such; he can discern them as blotches on the whole of humanity and deal with them appropriately. This maturity is what all intelligent people strive for, hoping to assess an individ ual and his actions and not mistake the work of one person as representative of an entire race or ethnic group.Peekay seems to exude the feeling of common brotherhood without consciously striving to communicate it, unlike Pastor Mulvery, who is portrayed as being as sincere as he is intellectually able, yet projecting all of his acquired ideals and dogma in a sickeningly conscious manner. Peekay reflects the world around him. He is everyman and everyman is his brother. Through his actions, Peekay speaks to the world around him and those who inhabit it answer him in kind. Throughout the book there are subtle distinctions between the competing Afrikaners and the English, referred to by the Judge as the â€Å"verdomde rooineks,† or â€Å"damned rednecks. Characters toss off ethnic references and racial epithets as a matter of everyday speech, such as, â€Å"I will tell Hoppie Groenewald you behaved like a proper Boer, a real white man,† 10 and â€Å". . . my mother was always getting splitting headaches because she was a white woman and like Nanny said, it was a very hard thing to be. † 11 Peekay is essentially colorblind. To him, his Nanny is the most important person in the world. His mother is simply the woman who gave birth to him. Without a father, his grandfather is an bsent-minded, distant personage who has little influence on the boy's life. All the figures in Peekay's life at this point, save the Judge, are adults, and it matters little whether they are Zulu, Shangaan, Afrikaner, Jewish, Indian, or â€Å"verdomde rooinek. † To Peekay they are all people, each one an entity to examine and understand; sometimes to fear and sometimes to love. The combination of a child's point of view with the adult narrator's reflection on these memories frames the picture for the reader, creating a universal point of view for global readers of all ages.After the disappointment of finding his mother under the religious spell of Pastor Mulvery, Peekay discovers that Nanny has been sent back to Zululand because she would not forsake her beliefs for the Christian religion. Peekay's life would have been unbearably bleak if he hadn't met Doc. Chapter Nine brings a breath of hope, both intellectual and aesthetic, into Peekay's life. Instead of remaining in the stifling company of his mother and Pastor Mulvery with the â€Å"escaping teeth,† Peekay has found a mind and heart to nurture his own.His loneliness birds are at bay, and he realizes, at age six, that one can be alone but not lonely. In this part of the book, organized Christianity is portrayed as something to be avoided. None of the characters who embrace the Apostolic Faith Mission seems to be very bright. The whole question of what happens in heaven is almost funny, except that the only response to the little white girl's query about whether the blacks will still work for the whites is for Pastor Mulvery to tell her that nobody works in heaven.He sidesteps the entire issue of equality and leans toward the â€Å"separate but equal† stance held in the United States. Doc, in contrast, who is a German citizen and therefore perceived as a threat to society, is the most spiritual character in the book; it is he who unwraps the beauty of the natural world for Peekay. In Courtenay's world, those interested in war and politics are definitely less valuable than those who embrace nature. In the second half of Book 1, Peekay grows from age 6 to 12. His relationship with Doc is the longest and most fruitful of any of his mentors.World War II begins and Doc is imprisoned for being an unregistered German. The injustice spreads as Peekay tries to intervene and is kicked in the jaw and touted as a hero who brought down a suspected traitor. When he comes to in the hospital, his broken jaw wired shut, Peekay is appalled at the report and relies on Mrs. Boxall, his friend and the town librarian, to sort it out and vindicate him. Peekay's observation o f the treatment of the prisoners and the racial prejudice of the prison officials only strengthens his feelings of the necessity for equal rights and education for everyone.He does not think of himself as English; he is South African. Doc accepts his internment graciously, as he is allowed full freedom of movement in the prison and is allowed to have a cactus garden. There is a hierarchy among the prisoners as well. In every collection of humans who must coexist at close quarters there will be some order that emerges or that is imposed. Think of Lord of the Flies or The Admirable Crichton. Power struggles exist among any group of people. Seeing the power that Peekay attains without his seeking it points to the power inside him; the power of one person to make a change.This reinforces the notion that the one who should be held as an example is the one who does not seek power. This is more clearly illustrated in later chapters. The character of Geel Piet could fill an entire book. His relevance to the theme of Peekay's story lies in his role as a symbol of the downtrodden, poor bastard. He has lived a life of crime, but he is not all bad. He has learned to function within the system to accept what he cannot change. His legacy is: Peekay's success, the eight-punch combination, and the music that Doc dedicated to him.Peekay's boxing progresses, his musical abilities, although not masterful, proceed, and his academic career flourishes, due largely to his tutoring by Doc, Mrs. Boxall, and extra help from his teacher, Miss Bornstein, on whom he develops a crush. By the end of Book 1, Peekay has realized the enormity of the inequality of his country. His comprehension has grown from his early fear of Hitler coming to kill him and Granpa Chook to a resolve to continue to fight racial hatred and promote equality for all. The Power of One Character Analysis The close of the school year returns our hero to his beloved Nanny who listens to his tale of torture and who introduces the first flavor of Africa to the western reader; she summons the great Inkosi-Inkosikazi, a medicine man who will cure the boy of the â€Å"night water. † Nanny tells the boy's story with all the eloquence of the great storytellers while Inkosi-Inkosikazi and the others listen. Even our hero is in awe: â€Å"I can tell you one thing, I was mighty impressed that any person, most of all me, could go through such a harrowing experience. 6 All is set for the night; the chickens have been put through their magic, our hero has had his sweet potato, and it is time for him to meet Inkosi-Inkosikazi in his dreams. When this happens, our hero is shown a quiet place to which he can return in times of trouble. He does this later in the book when he feels a crisis. In the morning, the night water problem has been solved and Inkosi-Inkosikazi presents the boy with the s crawniest of the chickens. He is named Granpa Chook. This chapter is significant for several reasons. As an introduction to the bildungsroman style, our hero is situated in a time and a place.His early tribulations are addressed and he is given weapons to deal with them. His ability to think things over is revealed, and the chapter ends with one hurdle overcome and the boy set to begin another year at boarding school. This time, though, he has the magic of Inkosi-Inkosikazi and Granpa Chook, â€Å"the first living creature over which I had held power. † 7 He is learning that there are ways to cope with injustice. Just as he had decided to remain invisible, our hero learns that there is strength inside of him and that he can summon that strength when needed.He is able to find ways to survive the Judge and other oppressors. This gives hope to any reader who has felt himself the underdog. As the novel progresses, our hero's ability to rise to the surface despite how different he is to his companions tells the reader that we are all unique and that the power of each one can overcome daunting odds. The above material should serve as the basis for one class discussion. For each chapter, the teacher should examine what is essential to fuel the discussion. This next portion of the narrative will concentrate on the ransitional points in Peekay's development and the instances in which politics affect his life and environment. The remainder of the first section of Book 1, which will be evaluated through a written assessment (see Appendix C) takes Peekay on a journey to his new home in Barberton. Peekay finishes his time at boarding school where he learns to adapt to the Judge and his â€Å"storm troopers† by doing the Judge's homework in hopes that the older boy will graduate and be out of his life. The Judge has carved a crude swastika on his arm.He agrees to allow Pisskop and Granpa Chook live until he passes math and then says Hitler will surely deal wit h them and they will be dead meat. This plan is altered when Pisskop refuses to eat the turds the Judge forces into his hands and Granpa Chook defecates in the howling Judge's mouth. He and the storm troopers beat the bird to death, leaving our hero to bury and mourn his only companion. The school term ends, the Judge departs, and Mevrou, who, interestingly, also addresses our hero as Pisskop, prepares him for the journey to his new home by brusquely informing him that he will take the train alone.Free from the Judge, yet mourning the loss of Granpa Chook, they set out. When they meet Harry Crown, the Jew who sells them tackies, the man is appalled at the boy's name and suggests â€Å"Peekay† which our hero gratefully accepts. Thus far, Peekay has been loved by his Zulu nanny, despised by his Afrikaner schoolmates and subjected to the cruelties of budding Nazis, and treated kindly by a Jewish storekeeper. The next step involves Mevrou's emotionless parting from the boy when s he consigns him to the care of the railway.Then Peekay meets Hoppie Groenewald with whom he travels and who treats him as an individual and a friend. â€Å"Hoppie Groenewald was to prove to be a passing mentor who would set the next seventeen years of my life on an irrevocable course. He would do so in little more than a day and a night. † 8 He introduces Peekay to boxing and brings him to his match where the boy is put under the care of Big Hettie, an aging, overweight Irish women who literally kills herself with food. She is the subject of her own drama which unfolds in the following chapter. Peekay learns from Hoppie that he is a worthwhile person.He learns that there is a goal in each life and to reach that goal one must focus. The most important piece of information he learns, though, is that the power of one can conquer. The child's mind takes in this crucial information along with his heart's response to the genuine kindness of the first person who seems to care about him since Nanny. To his dismay, he awakens the morning after the fight to find a note from Hoppie who has left the train. It contains the advice, â€Å"first with the head, then with the heart,† 9 which Peekay follows in all his future endeavors.This section of Peekay's journey allows characters from several different backgrounds to make their impressions on the boy. The threat of Hitler is somewhat removed, but the marked inequality in the way different groups of people are treated unfolds. From Peekay's embarrassment at Hoppie Groenewald seeing his circumcised penis and fearing that he will despise him because he is English, to hearing the beautiful Indian lady with the diamond in her tooth referred to as a â€Å"coolie,† Peekay is constantly made aware that people in this society are unrelenting in their notion of social hierarchy.This baffles the boy who sees everyone as the same. But how did he become the egalitarian child who grew into the freedom fighter? His be ginnings show him with a bland and ineffectual mother who has a nervous breakdown and is essentially removed from his life. His nanny is the most important person in his small world. Granpa is kindly but vague. These conditions could account for the boy's acceptance of the blacks in his world, but how does it come about that he also accepts the other disdained groups? While he fears the Judge and his henchmen, he does not profess to despise all other Afrikaners.He takes to Harry Crown and is fascinated by the Indian woman. The key to this acceptance is in his nature as a person and his early experiences. At school he is made into the outcast. For no reason other than his heritage, the boy is punished, humiliated, and threatened with death. He is bewildered, not understanding why he has been singled out this way, yet he does not see his treatment as an injustice in the beginning. His reaction is to try to blend in and remain impervious to the tortures with which he lives.The result o f forcing this under the surface is that he becomes a bed wetter. The interesting point here is the cure; Nanny sets out to cure the boy in the only way she knows how. The acceptance into her culture without question or prejudice enlarges the boy's capacity to understand that all humans are part of the same whole. He communes with Inkosi-Inkosikazi in his dream and is linked to the older man's culture. This early understanding of the interconnection between all people is what allows the boy to incorporate anyone he meets into his world, his space, and his family.The people who do not fit well are individuals who have strayed from the whole, those such as the Judge and Lt. Borman. These people must be dealt with but they are not representative of their entire race and do not engender hatred from Peekay as such; he can discern them as blotches on the whole of humanity and deal with them appropriately. This maturity is what all intelligent people strive for, hoping to assess an individ ual and his actions and not mistake the work of one person as representative of an entire race or ethnic group.Peekay seems to exude the feeling of common brotherhood without consciously striving to communicate it, unlike Pastor Mulvery, who is portrayed as being as sincere as he is intellectually able, yet projecting all of his acquired ideals and dogma in a sickeningly conscious manner. Peekay reflects the world around him. He is everyman and everyman is his brother. Through his actions, Peekay speaks to the world around him and those who inhabit it answer him in kind. Throughout the book there are subtle distinctions between the competing Afrikaners and the English, referred to by the Judge as the â€Å"verdomde rooineks,† or â€Å"damned rednecks. Characters toss off ethnic references and racial epithets as a matter of everyday speech, such as, â€Å"I will tell Hoppie Groenewald you behaved like a proper Boer, a real white man,† 10 and â€Å". . . my mother was always getting splitting headaches because she was a white woman and like Nanny said, it was a very hard thing to be. † 11 Peekay is essentially colorblind. To him, his Nanny is the most important person in the world. His mother is simply the woman who gave birth to him. Without a father, his grandfather is an bsent-minded, distant personage who has little influence on the boy's life. All the figures in Peekay's life at this point, save the Judge, are adults, and it matters little whether they are Zulu, Shangaan, Afrikaner, Jewish, Indian, or â€Å"verdomde rooinek. † To Peekay they are all people, each one an entity to examine and understand; sometimes to fear and sometimes to love. The combination of a child's point of view with the adult narrator's reflection on these memories frames the picture for the reader, creating a universal point of view for global readers of all ages.After the disappointment of finding his mother under the religious spell of Pastor Mulvery, Peekay discovers that Nanny has been sent back to Zululand because she would not forsake her beliefs for the Christian religion. Peekay's life would have been unbearably bleak if he hadn't met Doc. Chapter Nine brings a breath of hope, both intellectual and aesthetic, into Peekay's life. Instead of remaining in the stifling company of his mother and Pastor Mulvery with the â€Å"escaping teeth,† Peekay has found a mind and heart to nurture his own.His loneliness birds are at bay, and he realizes, at age six, that one can be alone but not lonely. In this part of the book, organized Christianity is portrayed as something to be avoided. None of the characters who embrace the Apostolic Faith Mission seems to be very bright. The whole question of what happens in heaven is almost funny, except that the only response to the little white girl's query about whether the blacks will still work for the whites is for Pastor Mulvery to tell her that nobody works in heaven.He sidesteps the entire issue of equality and leans toward the â€Å"separate but equal† stance held in the United States. Doc, in contrast, who is a German citizen and therefore perceived as a threat to society, is the most spiritual character in the book; it is he who unwraps the beauty of the natural world for Peekay. In Courtenay's world, those interested in war and politics are definitely less valuable than those who embrace nature. In the second half of Book 1, Peekay grows from age 6 to 12. His relationship with Doc is the longest and most fruitful of any of his mentors.World War II begins and Doc is imprisoned for being an unregistered German. The injustice spreads as Peekay tries to intervene and is kicked in the jaw and touted as a hero who brought down a suspected traitor. When he comes to in the hospital, his broken jaw wired shut, Peekay is appalled at the report and relies on Mrs. Boxall, his friend and the town librarian, to sort it out and vindicate him. Peekay's observation o f the treatment of the prisoners and the racial prejudice of the prison officials only strengthens his feelings of the necessity for equal rights and education for everyone.He does not think of himself as English; he is South African. Doc accepts his internment graciously, as he is allowed full freedom of movement in the prison and is allowed to have a cactus garden. There is a hierarchy among the prisoners as well. In every collection of humans who must coexist at close quarters there will be some order that emerges or that is imposed. Think of Lord of the Flies or The Admirable Crichton. Power struggles exist among any group of people. Seeing the power that Peekay attains without his seeking it points to the power inside him; the power of one person to make a change.This reinforces the notion that the one who should be held as an example is the one who does not seek power. This is more clearly illustrated in later chapters. The character of Geel Piet could fill an entire book. His relevance to the theme of Peekay's story lies in his role as a symbol of the downtrodden, poor bastard. He has lived a life of crime, but he is not all bad. He has learned to function within the system to accept what he cannot change. His legacy is: Peekay's success, the eight-punch combination, and the music that Doc dedicated to him.Peekay's boxing progresses, his musical abilities, although not masterful, proceed, and his academic career flourishes, due largely to his tutoring by Doc, Mrs. Boxall, and extra help from his teacher, Miss Bornstein, on whom he develops a crush. By the end of Book 1, Peekay has realized the enormity of the inequality of his country. His comprehension has grown from his early fear of Hitler coming to kill him and Granpa Chook to a resolve to continue to fight racial hatred and promote equality for all.

The New, Delightful Use of Because

The New, Delightful Use of Because The New, Delightful Use of Because The New, Delightful Use of Because By Maeve Maddox The headline over a recent article (Nov. 19, 2013) by Megan Garber in The Atlantic announces, â€Å"English Has a New Preposition.† The subhead expresses implied approval: Linguists are recognizing the delightful evolution of the word â€Å"because.† Linguists may be recognizing the jocular elliptical use of because as a â€Å"delightful evolution,† but I have my suspicions that grammarians are less than enthusiastic. The word because is used to introduce reasons. As a subordinating conjunction, its job is to join a subordinate adverbial clause to a main clause: Mr. Wilson will not be at the awards ceremony because he has broken his leg. Because the weather is frightful, the annual homecoming parade has been cancelled. The phrase â€Å"because of† introduces a noun phrase or a gerund: Because of the lateness of the hour, we decided not to stop for coffee. Because of running late, we skipped our usual stop at the coffee shop. A previously existing elliptical use of because is often heard in conversation, as in this example from the OED entry: Why didnt you leave the bottle?’ ‘Because!’ I said shortly. I wasnt going to explain my feelings on the matter. Linguists have dubbed the â€Å"new† use of because the â€Å"because noun† or the because+noun.† The most popular speculation about its origin is that it began as a recurring joke on Saturday Night Live. Neal Whitman gives this example from SNL in an article called ‘Because as a Preposition†: If you ever fall off the Sears Tower, just go real limp, because maybe you’ll look like a dummy and people will try to catch you because, hey, free dummy. SNL fans adopted the joke with such variations as â€Å"If life gives you lemons, keep them, because, hey, free lemons.† Whitman explains the evolution from the â€Å"hey† construction to the â€Å"because noun† construction: Before the â€Å"hey,† we have a regular English sentence. After the â€Å"hey,† we have an extremely condensed and abbreviated thought, represented by just a noun phrase. The humor in the â€Å"free dummy† and â€Å"free lemons† sentences comes from the speaker’s assumption that all he or she needs to say is â€Å"free dummy† or â€Å"free lemons,† and naturally you, the listener can fill in all the rest. A free dummy? Heck, yeah, who wouldn’t want a free dummy? Doesn’t everybody want one?   He points out that in the 2000s, the â€Å"because-hey† construction became popular in Internet memes. Eventually the hey dropped out, leaving only the because. I think that long before the internet intruded into our lives, the â€Å"preposition+noun† construction could be overheard in millions of homes: Child: Can I stay up a little longer? Mother: No. Child: Why? Mother: Because. Child: Because why? Mother: Because, Bedtime! Whatever its origin, the â€Å"because+noun† is in wide use in the speech of young speakers. It certainly suits the spirit of the times, with its laconic, sarcastic, and irreverent tone. And, in these grammar-challenged times, it’s extremely useful, relieving one of the labor of completing a thought. The because+noun may become a feature of the language, but for the present, it is a nonstandard elliptical construction that doesn’t belong in formal writing. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Creative Writing 101Is There a Reason â€Å"the Reason Why† Is Considered Wrong?Using "May" in a Question

Media culture Essays - Hip Hop, BET, African-American Culture

Media culture Essays - Hip Hop, BET, African-American Culture Byron Williams Jillian Weber 19 April 2013 ENGL 102 Essay 3 Media culture heavily influences those who consume it. It is how we get our news, entertainment, and other information. Media sources often portray accurate images and reflections of citizens who want their 15 minutes of fame or just want their opinion heard. However, the more modern depiction of Black people in America doesnt sit well with Black people in America. As an African American male, I witness the misconstrued images of black men and women tarnish the reality of our everyday lives. Those seen on TV are glorified more often than criticized, and can be humorous to other viewing races. This allows members of other ethnicities to quickly generalize that he/she must be like the people I see on television. Sadly, this opens the door for more racial assumptions and the perpetuation of common stereotypes. Before extensively detailing how the inaccurate portrayal of African Americans has been a tool for racism, let me commend those who have done their part in displaying excellence and high standards for being an African American. Professional Black actors and entertainers are among the most monitored and scrutinized within black media culture. Music and television almost controls our opinions and as it changes, sure enough so do we. These people are seen as role-models young children who absorb even the slightest things they do. Positive black mentors arent tough to find in the media, but those identified will be placed under a more sensitive microscope. This is because African American citizens realize the dire need for positive influences; our present and our future are greatly dependent upon it. Oprah Winfrey is the ideal African American woman in todays society. She is completely independent, has a warm personality, brings humorous energy, and quietly-kept sexual desires. Since her rise to power, she has feminized the public sphere and put emphasis on emotions and how they tie into corporal matters. Her following is cult-like and she is seen as the most powerful woman outside of the White House. As much as America adores Ms. Winfrey, black women are the most misperceived demographic in our country. Black women were once thought of as strong, nurturing females who could stretch a penny. For example, the 70s family sitcom Good Times was about a black Chicago family faced with poverty and racism; yet they manage to pull through and stay together. They show expresses humility in African Americans, reminding us either of how bad things can get or to appreciate lifes free gifts (family, love, freedom). The mother of the show was named Florida Evans. She is hard-working and persis tent enough to keep the family satisfied and sane. To viewing American , Florida, but more importantly, black women were seen as mammythe big-bosomed, cheerful laughing caretaker to whom young white children could go to and have their problems wiped away by a few words and a hug. It was during this time when Black women were treasures in American society and they were the biggest contributors to love that the country had ever seen. Even with Oprah sitting on her throne as queen of the media and Florida Evans history as the backbone of a family, there still resides detest for our women. From advertisements that make darker skin seem ugly, to psychologist Satoshi Kanazawa, claiming that black women are ugly due to high testosterone levels, this country hates black women. Once perceived as optimal maternal figures, black women are known as ratchets, tricks, and (the big one) bitches. How the change in perception occurred is vaguely known but the consequences of this change are crippling African American women of all ages. This shift in thinking has forced Black women out of the conversation about how they should be shown and how they should act. Despite Oprah claiming that every womans destiny is in her own hands, black women no longer control who they are. The VH1 reality show Love and Hip Hop: Atlanta has been a favorite for Black people across America and continues into its second season this week. Clearly the series is tailored to African American requests by involving hip hop, Atlanta luxury, and beautiful black women. Cameras follow the lives of different individuals

How to Choose a Thesis Topic

How to Choose a Thesis Topic How to Choose a Thesis Topic Writing a thesis is an exciting part of your academic career. Not only is it an opportunity for you to display your mastery of the field, it’s also a chance to contribute to the knowledge of the topic in your discipline. Choosing your thesis topic is the first major step in your journey as a researcher. A well-chosen topic often leads to a study that is timely, relevant, and meaningful. Here are some tips to keep in mind when coming up with your thesis topic. Start with a broad idea When brainstorming on your thesis topic, start with a general idea of what you want to cover. Think of a particular topic in your field that interests you and best suits your field of study. Read on relevant literature Once you’ve selected a topic, collect articles relating to that topic. Read up on these articles and take notes. One expert note-taking process consists of: Creating a table with four columns. In the first column, write down all the main ideas relevant to the topic you chose. In the second column, list down all of the supporting ideas of each main idea. In the third column, list the original references or citations used by the article you are reading. In the last column, list your remarks or notes regarding the main idea. Determine gaps in all available literature While you’re going through articles of related literature, you may begin to notice topics that no other researcher has examined. A thesis paper is basically about â€Å"filling in the gaps of the literature† in your field. These gaps may include a certain group that has not been studied, or variables that may not have been previously considered. You can also find gaps in literature by reading the recommendation section of other research papers. Narrow down your topic Once you’ve determined possible gaps in the available literature of your chosen topic, decide which gaps you’d like to include in your own thesis topic. The topic you ultimately choose must possess the following qualities: It must be timely and address relevant issues that your field is currently facing. It is based on a logical rationale that is tied to an established theory. The variables are clearly stated. It must contribute to the existing body of knowledge available in your field. Choosing your thesis topic is only the first step of the journey. Writing your thesis can be a challenging journey, with many ups and downs throughout the process. Everything from the introduction to the conclusion of your paper must be well-written and grounded, producing a strong piece that is valuable to your chosen discipline. If you have made the first step in choosing your topic, but require assistance with writing your thesis, call . You can reach us at (647) 436-7280 for our Toronto and GTA location, (587) 880-4707 for our Calgary location, and (604) 245-5865 for our Vancouver location. You can also reach us toll-free at 1-800-573-0840.

Why some countries have developed and are not and have not Essay

Why some countries have developed and are not and have not - Essay Example In practice, economic development focuses on starting of economic operation in a region, expansion as well as retention and starting of new business within a region. Countries across the world can be divided into two groups developed and developing countries. United Nations does not give any definition for developed or developing country. But there are some parameters which are used to divide the countries into two different groups. The topic ‘why some countries are developed and why some are not’ is a widely discussed topic among the economists around the world. Scholars have expressed divergent views about the reasons for development and underdevelopment. We should not forget the fact that there is no single factor for development or underdevelopment but it is interplay of various factors. There is a huge disparity in the living standards in the developed and developing countries. It is estimated that around one billion people i.e. one fifth of the world population earns less than $1.00 a day. UN World Development Report 1998 says the aggregate Gross Domestic Products of the worlds 48 poorest countries is less than combined assets of world’s three richest people. According to Forbes Magazines, combined net worth of 358 billionaires is equal to the aggregate income of the bottom 45% of the world’s population. It is also estimated that due to starvation or preventable infections disease around 35,000 children under the age of five die every day. The problems of poverty, growing inequality and hunger are becoming worse despite huge global economic growth over the past 50 years. So it is very important to analyze reasons for development and underdevelopment. Research is a human activity based on intellectual investigation and aimed at discovering, interpreting, as well as predicting the different aspects of study. To analyze the causes for development and under development is slightly difficult as the scholars have given different reasons for it.

ICT in Tourism and Hospitality Sector Essay Example | Topics and Well Written Essays - 5000 words

ICT in Tourism and Hospitality Sector - Essay Example This essay is to evaluate the extents to which use of ICT has been embraced in the tourism and hospitality industries especially in small and medium enterprises. The paper will identify the various applications or innovations of information and communication technology that have been integrated into the mentioned industries and how they have helped in improving operations. This essay will point out the major areas of ICT advancement by use of a case study of one of the companies operating in the said industry. The selected case study is the Galle Fort Hotel in Sri Lanka. The hotel is a world recognized hospitality destination with a simplicity that has won the hearts of many people visiting the Galle Fort tourist attraction in the country. The beach hotel is owned by an Australian family with a total of 13 guest rooms and has won many awards among them the 2007 UNESCO heritage conservation award and the world travel award 2009 for being the country’s leading boutique hotel and many others. The hotel has embraced the use of ICT and has a fully functional website. This paper will closely examine its ICT use through the various applications it has employed in order to help it in the day to day operations. From early times, Sri Lanka has been a major tourist attraction for visitors across the globe. The Galle Fort Hotel is one of the best boutique hotels in the country. The hotel is built on the fortified old town of Galle that was founded by the Portuguese in the 16th century. This points out to how it has been set out on a historical and world heritage site. To turn this around whilst ensuring that the area retains its rich historical and cultural heritage is definitely a great challenge. However, the hotel has adopted the use of ICT as evidenced by its presence in the internet through its official website and other social networking sites like face book.

The film the Red Violine Essay Example | Topics and Well Written Essays - 500 words

The film the Red Violine - Essay Example The involvement of many cultures and use of many languages could be said to be the strengths for the movie because it stirs up interest in audiences around the globe. I could say that the movie has been ingeniously produced to the full satisfaction of every movie. What could have been the drawback for the movie are some shots which took so much of the time like the many changing faces in the monastery who played the violin when the very message that was portrayed there was the length of time it stayed with the monks. The character I most identify with is the violin maker as he was a perfectionist, demanding the best that he wants and working hard on things rather than easily giving up. In addition, he is passionate with his works, giving his best even his heart and soul to create the master piece he desires to have for his unborn child. Also, he is a determined man, knowing what he wants in life for his wife and unborn son. He is extraordinarily zealous for his loved ones, and defini tely a true lover to his wife which is most admirable to me.

Domination of Anglo-Saxon Corporations Essay Example | Topics and Well Written Essays - 3000 words

Domination of Anglo-Saxon Corporations - Essay Example The elections in Germany in 2005 focused greatly on the role of corporations in the modern economy, and the change of governments marked the start of the embedding of Anglo-Saxon brand of corporate responsibility (Davis 2005). Corporate social responsibility (CSR) has become the hotbed of debates over the passage of time not only in the US but in many countries of the world as the public has become more aware of the impacts of giant corporations and their dominance of the markets. CSR relates to the notion of the responsibility that the corporations owe to other than their shareholders. Anglo-Saxon corporations have acquired large shares of the market over the period of time, particularly in European nations and in Asia. In these regions, the debates are ensuing between Anglo-Saxon shareholder capitalism and stakeholder capitalism. Proponents of Anglo-Saxon shareholder capitalism are of the perspective that the companies should only pursue the interests of their shareholders. On the other hand, stakeholder capitalism argues that corporations should also take into account the interests of the local community and their employees (The Economist 2002). The debates have also come to include globalization. It is argued that Anglo-Saxon corporations have used globalization to dominate other social and political institutions to further their own interests. Dr. ...For the most part of the previous century, the Anglo-Saxons have been the major ethnic dominating group. In the modern era, they are the producers of more than one-third of the total economic output all over the world. The Anglo-Saxon countries include the five countries i.e. America, Britain, Canada, Australia and New Zealand. The countries have gained dominance not only economically but also in the political arena and other aspects of governance such as the army, culture of the country and the moral values. Statistics report that the countries are the producers of US$20 trillion output of a total economic ou tput (GDP) of $58 trillion; the US alone makes an output worth $14 trillion (The Casual Truth 2010). This has contributed greatly in the countries gaining dominance in the financial market (such as through IMF and the World Bank), the oil industry, where six large corporations control a major proportion of the market. The Anglo-Saxons are not a major ethnic group in the world, yet these $14 trillion individuals remain as the some of the richest and powerful consumers of the world (The Casual Truth 2010). The great extent of the power of these corporations has enabled them to become a politically dominant force. The UK and the US are two of the five members of the UN Security Council. If countries want to pass a Bill on climate change, it is likely that there are little chances of the acceptance of the Bill if the US does not agree to it.

Difficulties and Challenges of Nokia Company Essay

Difficulties and Challenges of Nokia Company - Essay Example From this study it is clear that net cash and value of liquid assets declined by $2 billion year-on-year, while it decreased by $9 billion as compared to the same quarter last year. Moreover, Microsoft assisted Nokia with $250m for "platform support payments", it implies that Nokia's operations have consumed $1.15 billion. According to Henry Blodget, if the situation remains same, Nokia is estimated to go bankrupt within two years. Henry's idea is a bit too extreme because Nokia can convert its assets into cash for recovery. However, once market losses confidence on a company's future, vendors demand payments and customers become hesitant that leads to nothing but crisis. Source: Jean-Louis Gassee, 2012. Huge volume of mobile phone is decreased by 16 percent. Even worse, average selling price (ASP) also declined by 18 percent to $44. In developing countries, Nokia is overtaken by Huawei and ZTE which are marketing smartphoens and feature phones at a very low price. According to the c hart above, Nokia's smartphone ship is also sinking. The volume is -51 percent as compared to the volume in same quarter last year. With $189 ASP, it cannot make give any financial boost since this is the production cost of one unit. However, Nokia is planning to counter them through Asha family of mobiles. Another hope for Nokia is the new Window Phone "smart device". Nokia's latest smatphone, Lumia's performance is also unidentified. This essay declares that another rumor, though well-supported by Mary Jo Foley, an authority on Microsoft, and The Verge, a credible blog, is that existing Lumia phone will not be upgraded to the next OS version, Windows Phone 8.The existing Windows Phone OS is based on the venerable Windows CE kernel. Regardless of veneration, Microsoft would have gone for a modern alternative for Windows Phone 8.It's better be rumor for Nokia because they have already convinced their customers that Symbian-based phones are useless in future. If they deal with Lumia in the same way, future would be even bleak (Gassee, 2012). Considering the rise of Android and iOS, an ex-Microsoft executive said that Nokia is not in the competition for devices but in a battle of ecosystems. Stephen Elop also announced that Nokia is moving from Symbian and Meego software platforms to Microsoft Windows Phone ecosystem. Gruber's source is Jean-Louis Gassee, he points out that Nokia's current devices are using old Symbian S60 stacks, comparatively new Symbian^3 and Symbian^4 engines, and Meego. He criticises Nokia and says how Nokia expects to stay in competition with the likes of Apple, Google, and HP when playing such a disorganized game. This paper outlines that on the other hand, Kotch finds that prevalaing perception that Nokia cannot handle two OS is unrealistic since other companies do it very successfully. The only problem with Nokia is that it is not an American company. He identifies that Nokia has more than two operating systems, for instance, S40 and so me others for cheap features and basic phones. According to Kotch Nokia's problem is not with the OS, but with the execution. While stating that Symbian is a feature, not a bug, Kotch   confirms that it is useless,

Domination of Anglo-Saxon Corporations Essay Example | Topics and Well Written Essays - 3000 words

Domination of Anglo-Saxon Corporations - Essay Example The elections in Germany in 2005 focused greatly on the role of corporations in the modern economy, and the change of governments marked the start of the embedding of Anglo-Saxon brand of corporate responsibility (Davis 2005). Corporate social responsibility (CSR) has become the hotbed of debates over the passage of time not only in the US but in many countries of the world as the public has become more aware of the impacts of giant corporations and their dominance of the markets. CSR relates to the notion of the responsibility that the corporations owe to other than their shareholders. Anglo-Saxon corporations have acquired large shares of the market over the period of time, particularly in European nations and in Asia. In these regions, the debates are ensuing between Anglo-Saxon shareholder capitalism and stakeholder capitalism. Proponents of Anglo-Saxon shareholder capitalism are of the perspective that the companies should only pursue the interests of their shareholders. On the other hand, stakeholder capitalism argues that corporations should also take into account the interests of the local community and their employees (The Economist 2002). The debates have also come to include globalization. It is argued that Anglo-Saxon corporations have used globalization to dominate other social and political institutions to further their own interests. Dr. ...For the most part of the previous century, the Anglo-Saxons have been the major ethnic dominating group. In the modern era, they are the producers of more than one-third of the total economic output all over the world. The Anglo-Saxon countries include the five countries i.e. America, Britain, Canada, Australia and New Zealand. The countries have gained dominance not only economically but also in the political arena and other aspects of governance such as the army, culture of the country and the moral values. Statistics report that the countries are the producers of US$20 trillion output of a total economic ou tput (GDP) of $58 trillion; the US alone makes an output worth $14 trillion (The Casual Truth 2010). This has contributed greatly in the countries gaining dominance in the financial market (such as through IMF and the World Bank), the oil industry, where six large corporations control a major proportion of the market. The Anglo-Saxons are not a major ethnic group in the world, yet these $14 trillion individuals remain as the some of the richest and powerful consumers of the world (The Casual Truth 2010). The great extent of the power of these corporations has enabled them to become a politically dominant force. The UK and the US are two of the five members of the UN Security Council. If countries want to pass a Bill on climate change, it is likely that there are little chances of the acceptance of the Bill if the US does not agree to it.

The global shift against the death penalty Essay

The global shift against the death penalty - Essay Example by saying that the death penalties are not the trade mark of the civilized nations and should be eliminated from the laws as it is an abuse to the human rights. And no crimes will come to end by putting any person’s life to end even after committing any dreadful crime. United States is the one that break human rights itself. Though the government speaks a lot in the favor of saving human kind and ensures their protection in their course of communication with the foreign world yet it reveals concerns regarding violations of human rights in many country e.g Cuba, Iran, Afghanistan China. So its biasness towards this law is not likely to do so in near future. Q3. A number of U.S. states have suspended or abolished in practice the use of the death penalty in recent years due to cases of errors in its application. Should this situation be a factor in determining whether the death penalty should be continued? No, it does not guarantee that U.S will end the death penalty because American states will never be the follower of this abolishing of capital punishment. The suspension of states in following of this rule has a reason behind it as according to them penalty of life taking is now remained with the act of murder (in which the criminal had taken the life of the other one). Because in other crimes e.g rape the victim does not die and so criminal is not hanged till death. Q4. How do you explain the fact that the U.S. is one of the few nations in the world that actively employs the death penalty, and that the other nations are largely those with which the U.S. shares very little in common (i.e., few are U.S. allies or developed countries)? As discussed earlier, the U.S does speak of human rights and constitutional rights, but its acts are the evidence of insult of human rights themselves. The government considers the death penalty as not that much unpleasant and cruel act. Though they have reduce death penalties against the crimes of robbery rape etc to just one

Role Of Perception Essay Example for Free

Role Of Perception Essay Perception plays a vital role in a beings life, especially in that of a human. Many people choose to believe what they see, and believing links with knowing as it is a component of knowing. We also choose to see what we believe and therefore both statements are complimentary. Human beings tend to believe with evidence rather than believing in something blindly. Belief is usually based on evidence and the evidence is usually linked with our senses. If we see something, we believe in it because we are able to back our assumption with evidence because we have witnessed it. Human reality may also be based on scientific evidence because science which involves historical evidence is able to prove certain theories. Even though we may not witness it with our senses, we believe in the theories accepted by many other scientists. For example, the world trade center was demolished on September 11th, 2001. We suddenly think, how is it possible to destroy one of the greatest and tallest buildings in the world even after the first attempt to destroy it back in 1993. Suddenly as we see it everywhere in the news and read it everywhere, we strongly believe in it rather than half believing in it because we have seen images and video clips of the incident. Humans, according to E.F. Schumacher have the elements of matter, life, consciousness, and self awareness or intelligence. Our self awareness enables us to see things the way we do and it is accepted psychologically that we hold fast to what we can see and experience. Yet knowledge plays a vital role in believing along with language. Since we can read and understand as well as communicate, we can share ideas expanding our knowledge. This also ties in with the senses of hearing and seeing. Knowledge according to Plato is justified true belief. Our senses of hearing and sight enable us to justify what we believe. Since elementary we have learned simple to complex equations and yet we are still learning. Some smart mathematician discovered that 2 + 2 equals 5. We have seen for ourselves by taking two pieces of chocolate for example and adding another two pieces of chocolate we get four pieces. A simple experiment such as that enables us to see as well as learn simple mathematical equations. This  really helps create a basic foundation in learning, especially in the mind of a child. However if it were not for language, 2 + 2 might as well equal a parasite or two thousand if it were not for language. We have learned the basics of English or whatever language we know and therefore it makes sense to us that 2 + 2 equals 4 rather than any answer which we might consider ridiculous. It is also very easy to be fooled into seeing what we believe. It is both good an bad in a sense but it depends on the person. I am referring to people because we have four elements matter, life, consciousness, and intelligence or self awareness- according to E.F. Schumacher. Animals lack self awareness according to Schumacher even though they have some intelligence. I think it is true because have if we think about it, have we ever seen a dog making a computer or bombs? In the most extreme case a dog may be able to move a mouse or open a program or maybe short a bomb and make it explode, but then again others might object because these thoughts may vary from person to person according to their point of view. We are sometimes forced to believe certain things without having 100% evidence showing or stating that its true. Take Religion for example. I believe there is a god but how do we choose when there are over millions in the world. I believe that there is a god controlling the universe but how do we know for sure? I believe that is where faith comes in. Sometimes we have to believe blindly. Even though in the Bible it says In the beginning god created heaven and earth and saw that it was good, it is considered a mythical story. Who saw god create earth, light, water, or animals? According to the Bible, Adam was created on the 6th day, so there is no way a human took an account of the events as they happened. In religion, we are born into a tradition which enables us to see through rituals. It is a framework to many which leads them through the joys and troubles of life. Religion can be a new way of seeing, however it may create havoc by causing people to jump to conclusions. For example, a person was involved in a car accident. Say they were traveling at a high speed and they lost controlled  and crashed into an oncoming truck. The car is totaled but the person is knocked unconscious but returns to consciousness realizing what has happened and they have to broken bones or scratches indicating what has happened. People may immediately say it was by the grace of god nothing happened to me, but if we think about it, it is their belief that they are seeing no matter how hard you try to convince them it was something else. A simpler example would be that of a person who is terrified of ghosts. This person might believe in ghosts robustly and then might think that they have seen one in the middle of the night. What most probably has happened is that this person believes strongly that ghosts exist and what happened was that they saw a fluttering white sheet or a moons shadow which has been cast on a scarecrow which is swaying in the wind. The mind immediately plays a trick on this person, fooling them into believing that they ad seen a ghost. Another example could be a man who cannot see beauty. He might not believe in it at all and finally when the most beautiful woman in the world crosses him, he may not be able to realize her beauty. These two examples can be examples of when seeing what you believe may fool a person. I think the statement  ¨you see what you believe ¨ is true because we do tend to believe entirely if we have some sort of proof or evidence.  ¨You see what you believe is also true as we tend to believe in things blindly as well. I feel it may be misleading at times but the statement is true and this partial statement completes the first.

Fast Food Culture In China Cultural Studies Essay

Fast Food Culture In China Cultural Studies Essay Fast food is the term given to food that can be prepared and served very quickly. Nowadays Fast food has been well-known of the whole world, and it has brought huge influences to the whole world, including China. Fast food, like McDonalds and KFC, has come into China for more than 30 years. It forms its own culture step by step and takes great effects to China. Fast food has been a very important part to peoples life. This paper will analyze the formation and development of Fast-food and the influences of Fast food culture, and then summarize the enlightenment of Fast food culture, like cultural localization and right view of Fast food culture. Key words: Fast food culture, effect, enlightenment 1. Introduction According to Wikipedia, Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away.The term fast food was recognized in a dictionary by Merriam-Webster in 1951. Fast food, which came out from McDonalds in the USA in 1950s, has brought huge influences to the whole world, including China. For a long time it forms its own culture step by step and takes great effects to China. What does Fast-food culture mean? According to The Analysis of Fast Food Culture Status in China, it means quick, popular, short-term pop. This paper will analyze the formation and development of Fast-food and the influences of Fast food culture. 2. The Formation and Development of Fast food The beginning of learning a culture is learning its history. And the history of culture mainly includes its formation and development. How about the history of Fast food? 2.1. Fast food in the USA According to Baidu, Fast food is originated from the USA. Fast food came out from McDonalds in the USA in 1950th at the beginning. At that time it just was small restaurant with a table, several chairs and a tattered sign in a small square without cover. All the things exist by selecting the superior and eliminating the inferior. In the cruel competition, McDonalds was survived and succeed. Foreigner like its convenient, then KFC, which founded in 1951 by Colonel Harland Sanders, and Pizza-hut, which founded in 1958 by Frank and Dan Camey, followed its steps and they formed the original area of Fast food. And it grew very fast and had strong power. The reason why Fast food developed so fast is that the result of the development of the society. Nowadays the pace of life becomes faster and faster, and having meals seems to become a trouble, a behavior of wasting times. Because of the reason people begins to cut down the times for meals. And Fast food, a kind of delicious and convenient food, becomes very popular and the social mainstream. 2.2. Fast food in China Fast food came into China in the early of 1980s. And it received great success in a short time. At the beginning Fast food was popular in teenager, until now all the people like to eat Fast food, such as the young and the old. But there are some differences that people often wait for a line to buy Fast food. And it seldom happens in the USA. Some people think that Fast food is not fast. People realize that Fast food cannot save the time, instead, spend much more time. However, most people still like eating Fast food. Chinese people always love eating, and people think that Fast food means fashion. Further, people find Fast food is very delicious. For a while some mediums claim that Fast food is not unhealthy food and it can caused lots of health issues. The news gave a big beat to Fast food, like McDonalds and KFC. But a silent period later, Fast food was active again with a new face-new advertisements and new values. Now people often go to McDonalds and KFC with whole family or closed friends to share the happiness and sorrow. In fact, Fast food, some food is pocketed for taking away, has existed for a long time in China but people cannot realized it. In peoples mind, Fast food means McDonalds or KFC, actually the traditional snack bars beside the McDonalds or KFC also belong to Fast food. With the popular of the McDonalds or KFC, Chinese Fast food, like the traditional snack bar, also has fast development, but limited by some resistance force. 3. The influences of Fast food culture Fast food culture has brought huge influences to the whole world, including China. And some effects are positive and some effects are negative. The comparison of positive effects and negative effects of Fast food culture as follow: 3.1. Positive effects of Fast food culture Fast food culture takes many benefits to the whole world. It promotes the rapid development of society. And it takes positive effects to many areas, especially education. 3.1.1. Easy and fast education How to judge a culture is good or bad? There are two rules: one is whether the culture beyond the mainstream of the period, the other is whether the culture can be accepted by most of the people. (à ¦Ã‚ ¢Ã‚ Ãƒ ¥Ã‚ »Ã‚ ºÃƒ ¥Ã‚ Ã… ½, 2008) Fast-food culture is not only the happiness and enjoyment, but also is the most direct and the simplest way of education for the teenagers. And the culture takes some active effects to the view of the teenagers value. Fast food culture makes the teenagers value turn into the diversification. With the popular of Fast-food culture, the view of democracy and wild open is instead of the old view of values. And the diversification of the value it is a great progress to people. That is good for the growth of the teenagers. All scores of the value exist and develop together at the same time, it makes the peoples life become more wonderful and people pay more attention to their life. In the case, the teenagers can learn more than before. Fast food culture uses the simplest way to transfer the knowledge of the culture. It has not the strong power of the classical culture, and it also is not like a star, light forever. However, Fast food culture can use one way that all the people can accept to expound the rich and depth of the social culture. And that can cut down the level of education and make all the different people can have one quick way to learn the culture. The teenagers can be lack of the plenty of the knowledge and culture and it can provide has resulted in the popularity of corporate intranets. (à ¦Ã‚ ¢Ã‚ Ãƒ ¥Ã‚ »Ã‚ ºÃƒ ¥Ã‚ Ã… ½, 2008) 3.1.2. An innovation in other areas According to The Inheritance of Chinese National Music From Fast Food Culture, Fast food in the early 80s in the 20th century, introduced into China at the beginning of the 21st century, with the fast food family words of the continually growing, fast food is not only affecting the restaurant industry, cultural industry, and spread to the political, educational, family life and other industries. Chinese folk music has also been affected by fast food culture, resulting in fast food music. Chinese folk music and fast food times in Modern Music has a different target, the contents of different forms. Chinas Hong Kong and Taiwan music, Western music, Chinese traditional music is not incompatible, the key is that they contain the essential elements they convey, the performance of the thoughts or feelings, to what the audience can influence and nurture. It just gives people the subtle influence of good; it had the value of existence. The development of folk music history cannot be cut off. Any Age of music is inseparable from the inheritance of traditional music; any nation cannot abandon the nation and re-start. At the same time, we also recognize that any kind of good traditional music, only with the progress of the times, constantly discarded, modified and updated to maintain its vitality in order to reflect the vivid contemporary life, and give the inexhaustible drive to real life. Although the emergence of fast-food culture to some extent affected our nations cultural inheritance and development, but it also gives our countrys workers work in the heritage of folk music sounded the alarm. Concerned that the fast food culture is a derivative of the times, its emergence and development of their existence is inevitable. People should keep the development point of view to see this problem, select the essence and discard the dross, in order to come down Chinese folk music better. 3.2. Negative effects of Fast food culture While Fast food culture takes positive effects, it also takes some negative effects which cannot be ignored. Unhealthy food is a big problem of Fast food, because of this, some dirt-cheap culture has come out. 3.2.1. Unhealthy food Fast food brings conveniences to peoples life, at the same time, it brings some health issues. According to Wikipedia, According to the Massachusetts Medical Society Committee on Nutrition, fast food is especially high in fat content, and studies have found associations between fast food intake and increased body mass index (BMI) and weight gain. A 2006 study fed monkeys a diet consisting of a similar level of Trans fats as what a person who ate fast food regularly would consume. Both diets contained the same overall number of calories. It was found that the monkeys who consumed higher level of Trans fat developed more abdominal fat than those fed a diet rich in unsaturated fats. They also developed signs of insulin resistance, which is an early indicator of diabetes. After six years on the diet, the trans fat fed monkeys had gained 7.2% of their body weight, compared to just 1.8% in the unsaturated fat group. The director of the obesity program for the ChildrenHYPERLINK http://en.wikipedia.org/wiki/Childrens_Hospital_BostonHYPERLINK http://en.wikipedia.org/wiki/Childrens_Hospital_Bostons Hospital Boston, David Ludwig, claims that fast food consumption has been shown to increase calorie intake, promote weight gain, and elevate risk for diabetes. The Centers for Disease Control and Prevention ranked obesity as the number one health threat for Americans in 2003. It is the second leading cause of preventable death in the United States and results in 400,000 deaths each year. About 60  million American adults are classified as being obese with another 127  million being overweight. Health issues associated with obesity causes economic despair regarding health care. According to a 2003 study conducted by RTI International in North Carolina, the cost of health care in America is said to increase by $93  billion a year, mainly from Type 2 diabetes and heart disease, both associated with obe sity. Excessive calories are another issue with fast food. According to B. Lin and E. Frazao, from the Department of Agriculture, states the percentage of calories which attribute to fast-food consumption has increased from 3% to 12% of the total calories consumed in the United States. A regular meal at McDonalds consists of a Big Mac, large fries, and a large Coca-Cola drink amounting to 1430 calories. A diet of approximately 2000 calories is considered a healthy amount of calories for an entire day (which is different depending on several factors such as age, weight, height, physical activity and gender). Besides the dangers of Trans fats, high calories, and low fiber, there is another health risk, food poisoning. In his book Fast Food Nation: The Dark Side of the All-American Meal, Eric Schlosser describes in gross detail the process of meatpacking. Meatpacking has become one of the most hazardous jobs in America, with the risk of injury being 3 times higher than any other factory work. The meatpacking factories concentrate livestock into large feedlots and herd them through processing assembly lines operated by poorly trained employees increase the risk of large-scale food poisoning. Manure gets mixed with meat, contaminating it with salmonella and Escherichia coli 0157:H7. E. coli 0157:H7 is one of the worst forms of food poisoning. Usually spread through undercooked hamburgers, its difficult to treat. Although antibiotics kill the bacteria, they release a toxin that produces hurtful complications. About 4% of people infected with E. coli 0157:H7 develop hemolytic uremic syndrome, and about 5% of children who develop the syndrome die. E. coli 0157:H7 has become the leading cause of renal failure among American kids. In a research experiment done by Pediatrics, 6,212 children and adolescents ages 4 to 19  years old were examined to find out some information about fast food. After interviewing the participants in the experiment, it was discovered that on a given day 30.3% of the total sample have reported to have eaten fast food. Fast-food consumption was prevalent in males and females, all racial/ethnic groups, and all regions of the country. Children who ate fast food, compared with those who did not, consumed more total fat, carbohydrates, and sugar-sweetened beverages. Children who ate fast food also ate less fiber, milk, fruits, and non-starchy vegetables. After reviewing these test results, the researchers concluded that consumption of fast food by children seems to have a negative effect on an individuals diet, in ways that could significantly increase the risk for obesity. 3.2.2. Dirt-cheap culture According to most peoples views, fast food culture is equivalent to junk culture and cultural content of thin, lack of nutrition. The reason why people criticize cultural fast food, is mainly on account of its negative impact. Because of cultural fast food categories in all cultures, it has the strongest commercialization, and best-selling, so it is most popular to company. Some people, for earning big money, only one-sided pursuit of entertainment and sensory stimulation, to satisfy the desire, ultimately it fall into the trap of bad culture. American philosopher Daniel à ¢Ã¢â€š ¬Ã‚ ¢ Bell said: The cultural transformation of modern society primarily due to the rise of mass consumption. the consumer of Fast food culture decided it must be market-oriented, catering to popular consumer tastes. They seem overwhelming, in fact, filled with graphic sexual content, non-historic, no depth, which has self destruction, fast speed but rotten. Fast food culture makes young people appear confu sed in values, the gradual degradation of aesthetic taste and cultural appreciation to the low-level decline. Seeking speed abandon quality is easy to lead hedonistic, decadent value orientation With the faster of life, peoples behavior seek for speed, emphasis on time, peoples thinking emphasizes simplicity. People do everything quickly; life seems to lack a stable deep meaning. To abandon the old for the new becomes the favorite of the people. People are long for the easy to effortlessly rich and comfortable life, longing for granted pleasure. People are more willing to be on the couch motion picture and music to bring a more relaxed sensory stimulation; to spread the literature, romantic novels, martial arts fiction to look for spiritual fast food; in all places of entertainment to while away leisure time. Those who own the publishing for profit business, aiming at the markets hot spots, to take quick tactics that make money strive to create the entertainment, leisure, Bo people smile to the fast food style books. Fast food culture is not only filled in the adult, but also among young people set off a wave after a wave of heat. Vulgarizations of cultural products affect y oung peoples value of objective knowledge and judgments, so that some young people have a spiritual hedonism and decadent material values. On studying, many students wallow in the network and internet games in peacetime, no time to study. When text coming, they often study in a hurry or even cheat in test. They always have no ambition on mind except enjoyment. In Fast food culture environment, quick success is easy to form in the values of young people. In Fast food culture quick successes often become the trend. Fast food culture is not just the people or culture entertainment consumption, but rather reflects a kind of fashionable life and values. Its commercial, market characteristics and the pursuit of material desires embodied and sensory enjoyment cultural environment, it is easy to values and behavior of people brought money worship and the utilitarian characteristics. (à ¦Ã‚ ¢Ã‚ Ãƒ ¥Ã‚ »Ã‚ ºÃƒ ¥Ã‚ Ã… ½, 2008) 4. The enlightenment of Fast food culture According to the formation and development of Fast food culture in China and the influences of Fast food culture, people can get some enlightenment. Cultural localization is the biggest enlightenment. And people should keep a right view of Fast food culture. 4.1. Cultural localization In the era of globalization, it has been recognized as an effective marketing strategy to consider the local culture and values. McDonalds and KFC, as multinational companies are successfully into Chinese market which has different culture and values and has achieved great success. The best way is to take all the cultural strategy of localization of advertisement and measure. (à ©Ã¢â€ž ¢Ã‹â€ Ãƒ ¥Ã¢â€š ¬Ã‚ ©, 2007) Chinese place eating in an important position, eating has become indispensable in Chinese culture is an important part. Although the food culture in the West not developed enough, but still reflects the typical characteristics of their culture. Therefore, we can contrast between Chinese and Western food culture. Practices in the food, the Chinese traditional food practices are the main vegetable. Staple food is grain, vegetables complementary feeding, plus a small amount of meat, while most of the ancient Chinese believed in Buddhism, and eating vegetarian. Westerners, adhering to a nomadic, seafaring people of the cultural origin, to fishing and hunting, breeding mainly to the collection, cultivation, supplemented, Meat more. These cultural differences food, McDonalds, KFC to change the structure of a single food, Chinese food taste better than the weaknesses, continue to introduce all kinds of sense out of new varieties of the Chinese population. In Kentucky, Crispy Strips is add ed in fresh chicken wings, star anise, cinnamon, sesame oil and other traditional Chinese seasoning, won the praise of consumers; Chinese style, French fries can be described as East meets West; popcorn chicken as the consumers, a new leisure choice; in addition to cola beverages, soft drinks, also according to the Chinese people balanced diet of eating habits has launched the Hibiscus fresh vegetable soup, mustard pork soup. Even more stunning is that KFC restaurants in Guangdong, they even sell to local customers herbal tea. McDonalds launched KFC in China has not so much food, or made their own attempts, in 2004 McDonalds first taste of Chinese products, rice burgers launched in Taiwan, is a fried chicken or beef with cabbage and made of lettuce, two slices slightly after baking and flavoring of rice cake between. It is an important that the localization of foreign products is undoubtedly the fast-food restaurants under the Chinese culture and adjusts its marketing strategy. (à ¦Ã‚ Ã… ½Ãƒ ¦Ã¢â€ž ¢Ã¢â‚¬Å"à ¤Ã‚ ºÃ¢â‚¬Ëœ, 2005) Advertising campaign highlight the traditional of Chinese family values. First, according to some advertisement, Western fast food is mostly to attract publicity at the time the largest consumer groups of children. The sound of joyful music, Ronald McDonald and Colonel Grandfathers smiling face became their selling point. But with the growing size of enterprise, consumer groups diversification, foreign fast food advertising has become increasingly prominent in Chinese traditional concept of family values, because the value of the Chinese people in the You group orientation, attention to blood relatives of the family relations and family concept. In McDonalds 12 advertising, there are five whose background is either one or both parents and children in the family, outdoor play and dining scene. Accompanied by lively music, humorous plot, those create a relaxed, warm and happy family life situation. KFCs web site in 30 video ads have nine to happy family life is as attractive sight. On the other hand, in the reform and opening up of the situation, now China began to challenge old ideas, more and more groups of young people requested direction from the absolute freed. They made a bold innovation, the concept of a sense of competition, focus and improve self-awareness, participation and also look forward to greater cultural experience across the nation. I like (Im lovint) is McDonalds latest advertising terms. I like advertising the promotion in McDonalds history is an important milestone in McDonalds for the first time at the same time, more than 120 countries around the world together with the same set of ads, with a message for brand promotion. These ads will experience the culture and consumer products linked given more significance than the product itself. Public relations also need localization. Public relations is a function, its goal is to be effective with a variety of public relations to manage the organizations image and credibility. Good public relations will help shape the relatively stable, credible, approachable brand image. KFC entered China since 1997, are different each year to support the Chinese cities, regional childrens education. According to statistics, in recent years KFC use for young people directly and indirectly in China, the cause of education and social welfare payments nearly 20 million yuan. Set up in Chinas largest special fund for public welfare, the dawn of Chinas KFC Fund, since the official launch in November 2002 has been to four cities in 16 universities received funds to poor students. In the fight against SARS, the death of health care workers, called McDonalds stores participate in Chinas entire network to support Yao Ming and other Chinese Red Cross Society initiated the fight against SARS in the public fund-raising activities. It should be said that these public service activities and the traditional Chinese morality love mercy, coincides with the concept of social commitment, but also make people have some sense of identification with them on emotion.(à ©Ã¢â€ž ¢Ã‹â€ Ãƒ ¥Ã¢â€š ¬Ã‚ ©, 2007) In fact, the fact, the success of the cultural localization of McDonalds and KFC in China, gives Chinese people a big enlightenment. No person learns about them than themselves. Chinese Fast food should be got a big support and be popular with all Chinese people. Only Chinese people can learn about the true Chinese values and take Chinese Fast food be well known of the whole world. 4.2. Right view of Fast food culture According to the analysis of Fast food culture status in China, Fast food culture is often described as the pursuit of quick, popular, short-term pop, but often ignores the profound accumulation and intrinsic value of cultural trends and cultural phenomena. Fast-food culture, fast and violent, penetrates every corner of daily life, full of cultural and even infiltrate to the academic community. Fast food culture in the field needs a major cultural product, but it is not the proven classics in the cultural market, but it can adapt to the changing requirements of the market, which is necessary for people to enjoy real-time culture thing. There is no doubt; fast food culture is the product of the development of market economy. Therefore, the rationality of the market economy is the necessity of such cultural forms produced. Fast-food culture in the high-speed operation of the economy market, some people just start running around in circles, together with the commercial effect of those directly emergence of fast food culture which has led some to breed the impetuous attitude, and people want to instant profits. That is, at the beginning of fast food in a economy market, some people hardly taste to sit down for a long time and seriously thought that painstaking and profound cultural works. They demanded the immediate enjoyment, and saves time and effort things. This attitude works against the requirements of fast-food culture is fashionable. That has driven some intellectuals to create fashionable cultural products. Fashion needs the speed, if it is fast, there will be a lot of things that appear shallow, that is fast food culture by the inevitable shortcomings. However, the fast food culture is not only a deficiency. The appearance of fast food culture proves that it adapts to a fast-paced life, and it also can have some adjustment effect to the stress in the fierce competition, agitated mental state. Communities to diversify accelerate the pace of life, increased leisure and fast food culture is the inevitable. Most of Chinese people often learn something from the bad view at first. It is not a good habit to learn things and it can make a big mistake to judge things. Chinese people should learn things from different views. That can make people keep a right view of things. Here Chinese people should keep a right view of Fast food culture. 5. Conclusion All in all, Fast food culture has brought huge influences to the whole world. And fast food does not mean a kind of food any more, that is some way of life, some value of life. The existence of fast food culture tells the whole world the fact that it can satisfy the needs of the society and its existence must be the inevitable of the development of the society. People should keep the right view to see the Fast food culture. Chinese people should catch the useful values of Fast food culture, like Culture localization. People can learn about themselves better through others minds. According to this point of view, Chinese Fast food will have a bright future and be all known of the whole world.